basis.point was set up in 2014, with the ambition to give every child in Ireland equal access to a brighter future through education.
Founded on the idea of joined up giving, basis.point is a unique example of industry colleagues putting their time, energy and resources together, to combat one single issue, educational disadvantage.
Our Vision An Ireland where every child has the chance to reach their potential through education
Our Values The foundation stone of our organisation
Our Role Working on behalf of our Patrons and Supporters
We are committed to allocating 100% of every Patron and Supporter payment basis.point receives to our grant initiatives, without deduction of operating expenses.
Meet the Team Our Executive Team
Edel O' Malley
Edel O’Malley joins the basis.point executive team as CEO and will focus on fundraising, strategic grant initiatives and the development of the charity. A graduate of UCD, Edel has over 20 years’ experience as a senior fundraiser in charities such as Children’s Medical & Research Foundation and more recently Irish Red Cross, where she was responsible for leading the development and strategic direction of the Fundraising, Marketing & Communications functions.
Recognised by industry peers in 2012, Edel was awarded The Life Time Achievement Award by the Fundraising Institute of Ireland (now Charities Institute Ireland) for her contribution to the sector.
“I am passionate about bringing together the people who want to make change happen, with the people who can. I am delighted to join basis.point to help make a sustainable difference to the lives of children growing up in disadvantaged areas”.
As Office Administrator, Louise provides support to the various voluntary basis.point committees. She is also the main point of contact for all existing and prospective Patrons and supporters.
Louise worked in The Irish Funds Industry as Head of Transfer Agency, BISYS Fund Services (Ireland) Limited until 1999. Having raised her family, she re-entered the workforce in 2016 to join the operational team at basis.point.
“It is great to be part of the basis.point team, it is a fantastic example of how joining together as a group can make a difference to people less fortunate than ourselves”.
Marketing and Communications
Joanne Shaw joins the basis.point team as a consultant to help with donor communications and marketing initiatives. A graduate of UCD and ESCP Europe, Joanne brings a wealth of experience across the broad range of marketing disciplines and has previously helped Nokia and Lufthansa develop customer loyalty programmes. Joanne has a particular interest in relationship marketing.
“It is a privilege to support the basis.point team. I’m excited to combine my marketing communications expertise with a genuine opportunity to help children who need additional support to reach their full potential”.
basis.point Board and Committees
Clive Bellows (Chair)
Edel O'Malley (Chair)
Declan O’Sullivan (Dechert)
Don McClean (Independent Director)
Killian Buckley (Independent Director)
Peter Stapleton (Maples)
Eve Finn (LGIM)
Adrian Waters (Independent Director)
Charles Conway (Corporate Governance Solutions and Chair)
Edel O'Malley (basis.point)
Brian McDermott (A&L Goodbody)
Eimear Cowhey (Chair)
Joanne Shaw (basis.point)
Louise Egan (basis.point)
Michael Greaney (Link)
Declan O'Sullivan (Dechert)
Karen Craig (RBC)
Don McClean (Chair)
Will Murray (BBH)
Louise Egan (basis.point)
Colm Clifford (Chair)
Karen Conboy (KPMG)
Brian Moran (KPMG)
David Lavelle (KPMG)
Eoin Fitzgerald (BBH & Chair)
Ciaran Whooley (Linedata)
Gavin Nangle (State Street)
Lassie Mulligan (BNY Mellon)
Marion Mellett (William Fry)
Michelle Diamond Lee (Northern Trust)
Natasha Haugh (Carne)
Peter Kane (Citco)
Shay Lydon (Matheson)
Jeremy Humphries (Davy)