Who we are

basis.point is the charity of the Irish funds industry and its wider ecosystem

basis.point was set up in 2014, with the ambition to give every child in Ireland equal access to a brighter future through education.

Founded on the idea of joined up giving, basis.point is a unique example of industry colleagues putting their time, energy and resources together, to combat one single issue, educational disadvantage.


Our Vision An Ireland where every child has the chance to reach their potential through education

Our Values The foundation stone of our organisation

We value collaboration and work hard to build trust and engagement into our team effort.

We value openness, transparency and accountability - trust and good governance is integral to our work.

We value kindness, compassion and empathy and are passionate about what we do

We value sustainability – social change can only be achieved through sustained investment of time and effort.

We work on behalf of our Patrons and Supporters to select and fund educational programmes that deliver on our shared vision.

Our range of programmes focus not simply on the nuts and bolts of literacy and numeracy, but also on tackling the peripheral soft skills such as self- esteem, confidence, willingness to engage with authority and resilience.

We identify programmes, pilot them in local communities and work with our partners to expand their reach nationwide.

Our Role Working on behalf of our Patrons and Supporters




We are committed to allocating 100% of every Patron and Supporter payment basis.point receives to our grant initiatives, without deduction of operating expenses.

Our organisational costs and operational expenses are met in a number of ways

Proceeds raised at fundraising events – currently our annual corporate Golf Challenge and Spring Lunch

Receipts from raffles, auctions and similar at basis.point events

Tax credits received by basis.point on patron payments

Donations which the relevant donor directs towards operational expenses.

Ireland and Lions rugby legend Paul O’Connell, Ieve with her daughter Gabriella Kokorevica, Yvonne Oyedeji, Thomond Community College and Rory Vaughan, Courtenay NS, Newcastle West at Northern Trust.
Pictured L-R Anne O’Dwyer, Niall Cribbon, Edel O’Malley, Eimear Cowhey, Alan Keating

Meet the Team Our Executive Team

Edel O’Malley

Edel O' Malley


Edel O’Malley joins the basis.point executive team as CEO and will focus on fundraising, strategic grant initiatives and the development of the charity. A graduate of UCD, Edel has over 20 years’ experience as a senior fundraiser in charities such as Children’s Medical & Research Foundation and more recently Irish Red Cross, where she was responsible for leading the development and strategic direction of the Fundraising, Marketing & Communications functions.

Recognised by industry peers in 2012, Edel was awarded The Life Time Achievement Award by the Fundraising Institute of Ireland (now Charities Institute Ireland) for her contribution to the sector.

“I am passionate about bringing together the people who want to make change happen, with the people who can. I am delighted to join basis.point to help make a sustainable difference to the lives of children growing up in disadvantaged areas”.


Louise Egan

Louise Egan

Office Administrator

As Office Administrator, Louise provides support to the various voluntary basis.point committees. She is also the main point of contact for all existing and prospective Patrons and supporters.

Louise worked in The Irish Funds Industry as Head of Transfer Agency, BISYS Fund Services (Ireland) Limited until 1999. Having raised her family, she re-entered the workforce in 2016 to join the operational team at basis.point.

“It is great to be part of the basis.point team, it is a fantastic example of how joining together as a group can make a difference to people less fortunate than ourselves”.


Joanne Shaw

Joanne Shaw

Marketing and Communications


Joanne Shaw joins the basis.point team as a consultant to help with donor communications and marketing initiatives. A graduate of UCD and ESCP Europe, Joanne brings a wealth of experience across the broad range of marketing disciplines and has previously helped Nokia and Lufthansa develop customer loyalty programmes. Joanne has a particular interest in relationship marketing.

“It is a privilege to support the basis.point team. I’m excited to combine my marketing communications expertise with a genuine opportunity to help children who need additional support to reach their full potential”.


basis.point Board and Committees

Clive Bellows (Chair)
Colm Clifford
Eimear Cowhey
Eve Finn
Eoin Fitzgerald
Pat Lardner
Fiona Mulcahy
Declan O’Sullivan
Peter Stapleton
Adrian Waters

Edel O'Malley (Chair)
Declan O’Sullivan (Dechert)
Don McClean (Independent Director)
Killian Buckley (Independent Director)
Peter Stapleton (Maples)
Eve Finn (LGIM)
Adrian Waters (Independent Director)

Charles Conway (Corporate Governance Solutions and Chair)
Edel O'Malley (basis.point)
Brian McDermott (A&L Goodbody)

Eimear Cowhey (Chair)
Joanne Shaw (basis.point)
Louise Egan (basis.point)
Michael Greaney (Link)
Declan O'Sullivan (Dechert)
Karen Craig (RBC)

Don McClean (Chair)
Will Murray (BBH)
Louise Egan (basis.point)


Colm Clifford (Chair)
Karen Conboy (KPMG)
Brian Moran (KPMG)
David Lavelle (KPMG)

Eoin Fitzgerald (BBH & Chair)
Ciaran Whooley (Linedata)
Gavin Nangle (State Street)
Lassie Mulligan (BNY Mellon)
Marion Mellett (William Fry)
Michelle Diamond Lee (Northern Trust)
Natasha Haugh (Carne)
Peter Kane (Citco)
Shay Lydon (Matheson)
Jeremy Humphries (Davy)

What They Say

Building long term trusting relationships is key to maximising our impact on the lives of children living in underserved communitites.

basis.point is already making a lasting impact on the lives of so many educationally disadvantaged children. It has the potential to transform lives for children and their families across Ireland

HSBCTony Mc Donnell, Global Head of Alternative Investments

As the representative body for Irish funds, we are proud to be supporting basis.point.  They are setting the standard in the way they are bringing the entire industry community together for the collective good"

Irish FundsPat Lardner - CEO, Irish Funds